Medical cannabis wellness goods are things that benefit health in a holistic sense physically, mentally, and spiritually. This often takes wellness products beyond conventional health products, like CBD, and into more new age territory. The phenomenon explains why there has also been an increase in the autoflower seeds USA market, leading to more cannabis supply.
Wellness has become an enormous industry. In 2018, the worldwide Wellness Institute estimated the wellness industry worth more than a trillion dollars.
While wellness may help businesses battle the old stoner stigma and appeal to new customers, like women, the hype can get out of hand, letting some companies form claims, which will be a stretch.
Firms are using this marketing technique, and the way some have gone too far.
The Old Stigma
Cannabis has been branded negatively to steer people away from the drug, which was illegal in Canada and is currently a Schedule I drug within the U.S.
Cannabis was labeled because of the “devil’s lettuce” and a drug of abuse that might cause more problematic substances, like cocaine or heroin. A “war on drugs” that began within the 1970s saw the U.S. government clampdown psychoactive drugs.
The hippie counterculture movement also sprung up within the 1970s within the U.S. It featured cannabis heavily for people to “open their minds” and resist the U.S. government, which was losing trust thanks to conflicts like the Vietnam War and the civil rights movement.
The proliferation of cannabis came to the “stoner” stereotype — typically a male sitting in a basement with his buddies and a bong, burned-out, and few prospects. Famous cultural figures like the comedic duo Cheech and Chong helped spread this image with their funny but clueless banter.
Cannabis Legalization Does Make Sense
With the popularization of cannabis consumption came cannabis advocates who did not see the drug as dangerous as governments claimed, but something that would benefit, or a minimum of less hazardous than other legal substances, like alcohol.
In 2017, Canada became the primary major world economy and second country to legalize recreational cannabis, joining an ever-growing number of states within the U.S.
Legalization came from more research into cannabis and claimed that it might help various ailments, like anxiety, insomnia, pain, and stress.
These cases have helped move cannabis’ icon from a risky drug to something that would genuinely be good for you.
Taking A Leap Towards Cannabis Wellness
Since it is still early within the game for cannabis research, studies have not been ready to definitively prove tons of its claimed effects, like a treatment for sleep or anxiety,
The wellness trend also comes when it appears to satisfy a particular desire from today’s consumers for more balance, who could be stressed from recent life pressures.
Cannabis Wellness And The Women Society
Wellness marketing site cannabis as a possible treatment, but it also helps the market to women.
Currently, men structure a more significant share of the market than the ladies.
Statistics Canada published in May that cannabis has grown for men between 2018 to 2019 from 16 percent to 22 percent, while it remained stable for ladies at the lower level of 13 percent.
A Wellness Dream Came True From The Cbd
Terming marijuana as a cannabis wellness product can inherently feel weird as long as it does have a risk of creating dependency and has other health detriments, like potential adverse effects on cognition and memory.
There is no data that CBD is addictive. Still, it has insisted that it does have benefits, like treatment for stress and inflammation.
CBD is often extracted from both cannabis and hemp. With the passing of the bill in late 2018 within the U.S., companies can now legally create CBD products from hemp within the U.S., with some restrictions.
The new law has helped flood the U.S. market with CBD products, which may be sold within the states where cannabis is not yet legal and in mainstream stores. One can also buy cannabis seeds online and extract natural compounds at the comfort of their home.
Not only are cannabis CBD products widely available within the U.S., but they also are available in a spread of forms, from topicals to herbal teas, allowing companies to seek out alternative ways to appeal to customers — all under the category of things that cause you to feel “well.”
Cannabis is predicted to be an enormous industry, but it comes with its challenges. After being labeled as a danger for many years, companies now need to find how to appeal to consumers.
Legalizing comes more studies into the drug, which reveals it will have properties to assist people with various conditions, giving companies an avenue to require to redress the weed.
Coupled with an acceptance of anecdotal evidence, a desire for more natural remedies, and how to combat everyday stress, wellness looks like the solution to marketing cannabis in a softer light.